Through the Looking Glass

Through the Looking Glass Summary of the Class Readings The first article â€Å"Through the Looking Glass† supports the use of effective communication after a crisis. The SCCT model offers useful guidelines that can manage the manner in which different organizations respond to crises. According to this article, the diminish strategy can minimize an organization’s association with different crises.Advertising We will write a custom critical writing sample on â€Å"Through the Looking Glass† specifically for you for only $16.05 $11/page Learn More The findings indicate how Red Cross fails to assume responsibility for different crises. The second article â€Å"Compassion without Blame† examines how ValuJet responded after one of its planes crashed. ValuJet decided to use several mortification strategies after Flight 592 crashed. The company â€Å"also used new strategies such as nonexistence, suffering, ingratiation, and distance† (Englehardt, Sallot, Springston, 2004, p. 149). This approach resulted in detrimental results. The targeted accident was human-induced thus resulting in many deaths. The article explains why it was appropriate for the company to use mortification strategies in order to maximize its concern for the community. The approach would have repaired the firm’s image. The article recommends the use of â€Å"Compassion Without Blame† strategy in order to produce the best image. ValuJet should have also established the best PR strategies in order to restore its image.  The article â€Å"Crisis Communication, Image Restoration, and Battling Stereotypes of Terror and Wars† explores the issues facing many countries in the Middle East. The region â€Å"experiences constant coverage of terror attacks, conflicts, and wars† (Avraham, 2013, p. 1354). According to the author, the multi-step model can alter place image. Many countries in the Middle East use â€Å"three strategies (message, sou rce, and audience) to deal with wars, crises, and stereotypes of terrorism† (Avraham, 2013, p. 1354). This discussion explains why the Middle East should adopt a powerful branding tool. The fourth article â€Å"Blowout!: Firestone’s Image Restoration Campaign† explores how concealment of incriminating evidence and denial occur after every wrongful event.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Firestone used such responses after producing defective tires. Such tires caused numerous injuries and deaths. The company was driven by corporate greed. This case study explains why a corrective action could have produced the best results. The authors also examine how mixed strategies such as corrective action and mortification could have produced the best results. Significance and Implication to Strategic Communication The first article supports the use of the diminish strategy in order to ameliorate the targeted crisis. This strategy can therefore help many organizations to deal with every crisis. An â€Å"informed approach should therefore depend on the best public relations (PR) theory† (Sisco, Collins, Zoch, 2010, p. 27). The Role of Apologia can also produce the best results instead of avoiding responsibility. The second article recommends the use of â€Å"Compassion Without Blame† strategy in order to produce the best image after a crisis. This approach can also bolster a company’s communication approach whenever there is a crisis. These two articles encourage entrepreneurs and organizations to respond to different crises.  The third article supports the use of appropriate marketing initiatives, campaigns, and PR strategies. Such approaches can restore the image of the targeted region.   New media campaigns and appropriate marketing officials can also promote the best PR practices. This approach can deal with negative situations and events characterizing a specific region. The article supports the use of a corrective action in order to produce the best communication outcomes (Blaney, Benoit, Brazeal, 2002). Companies can therefore use the above models in order to support their strategic communication approaches. Strengths and Weaknesses of the Articles The first article begins by examining the aspects of the SCCT model. This understanding makes it easier for the reader to identify the effectiveness of the diminish strategy. The authors have also used the best research approach. The authors have used three approaches to explore the models used by the American Red Cross. However, the article lacks sufficient examples and quality sources to support the arguments. The second article combines different models that can support a firm’s public image. The authors present a powerful model to explore how different organizations can deal with certain crises.Advertising We will write a custom critical writing sample on â€Å"Through the Looking Glass† specifically for you for only $16.05 $11/page Learn More These ideas can support the goals of different companies. The â€Å"Compassion Without Blame† approach is also applicable in other industries. The study approach presents quality ideas to the reader (Englehardt et al., 2004).  The third article identifies unique branding strategies that have supported the image of the Middle East. The article examines how the multi-step model can deal with such challenges (Avraham, 2013). However, the article fails to offer a powerful PR approach that can produce the best outcomes. The article on Firestone identifies the major mistakes committed by different companies. The article uses an appropriate methodology and discussions to discourage companies from shifting blames. A corrective approach can produce better results. A combined strategy will also improve the image of ever y company. The main weakness associated with the article is the absence of quality or recent sources. Agreements and Disagreements These articles present powerful arguments that can make different firms successful. The authors of the articles also support the importance of crisis communication and management in every organization. This approach â€Å"can support the goals of both for profit and not for profit organizations† (Sisco et al., 2010, p. 25). Most of the concepts presented in these articles can transform many companies. The articles support the importance of Public Relations (PR) in every firm. Societies and companies should use the best models to address every crisis. Reference List Avraham, E. (2013). Crisis Communication, Image Restoration, and Battling Stereotypes of Terror and Wars: Media Strategies for Attracting Tourism to Middle Eastern Countries. American Behavioral Scientist, 57(9), 1350-1367. Blaney, J., Benoit, W., Brazeal, L. (2002). Blowout!: Fireston e’s Image Restoration Campaign. Public Relations Review, 28(1), 379-392.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Englehardt, K., Sallot, L., Springston, J. (2004). Compassion Without Blame: Testing the Accident Decision Flow Chart With the Crash of ValuJet Flight 592. Journal of Public Relations Research, 16(2), 127-156. Sisco, H., Collins, E., Zoch, L. (2010). Through the looking glass: A decade of Red Cross crisis response a situational crisis communication theory. Public Relations Review, 36(1), 21-27.

The Oxford Short List 2015

The Oxford Short List 2015 The Oxford Short List 2015 The Oxford Short List 2015 By Maeve Maddox As I pointed out in a recent post, the Oxford â€Å"Word† of 2015 is a pictogram. In this post, I’ll take a look at eight other words that placed in Oxford’s annual list of frequently used English words and phrases. Of the eight, I had heard of three of them, had written about two of them, and had never heard of five of them. sharing economy Merriam-Webster has an entry for the phrase and defines it as â€Å"economic activity that involves individuals buying or selling usually temporary access to goods or services especially as arranged through an online company or organization† and gives 2007 as the date of its first-known use. Wikipedia defines it as â€Å"peer-to-peer-based sharing of access to goods and services (coordinated through community-based online services).† The phrase does not yet appear in my subscription edition of the OED. It seems to mean â€Å"online bartering.† they The appearance of this ancient word on the 2015 list is in the context of its growing use to refer to a person of unspecified gender. See Gendered Pronouns for a discussion of this usage. on fleek I couldn’t even guess at what this one could mean. According to the Oxford site’s explanation, this phrase originated with the user of a social media called Vine. She uploaded a video in which she displayed her eyebrows and described them as â€Å"on fleek.† The phrase is now taken to mean â€Å"extremely good, attractive, or stylish.† ad blocker This is a type of software that prevents ads from popping up on a web page. I had heard of this one. refugee This has been an English word since the seventeenth century. The renewed interest derives from the frequency that refugee and migrant have appeared in the news this year. I recently wrote about the words in Migrants vs Refugees. Brexit This creation- a combination of Br(itish)+exit- is a term for â€Å"potential or hypothetical departure of the United Kingdom from the European Union.† Dark Web I’d heard of the Deep Web, but not the Dark Web. The Deep Web refers to parts of the Internet that can’t be accessed in the usual way with browsers and search engines. The Dark Web â€Å"refers specifically to websites which use encryption tools to hide the identities of hosts and users of a site, often in order to facilitate illegal activities.† lumbersexual I guessed this one to mean the type of man who imagines that beard stubble looks attractive. I was close. It merges lumberjack with metrosexual and refers to urban males who sport checked shirts and facial hair. Mind you, I like beards; it’s the not-quite-shaven-but-not-really-a-beard look that gives me the fantods. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?7 Tips for Writing a Film Review20 Tips to Improve your Writing Productivity

Illustration Essay Example | Topics and Well Written Essays - 1000 words

Illustration - Essay Example It is in this role, that graphic designing has gained importance. What once began as the artist's job with hand painting, went over to screen printing and has today reached the desktops of millions of visualizers. Amongst the various elements of graphic design, the art of illustration is interesting and rather challenging. Thus while words need to be read, illustrations can capture a million words in a single expression. This is because they capture and combine photography and art in an appealing and attractive manner. As we pointed out before, illustrations have been with us since the advent of mankind where they took the shape of cave paintings. Woodcut illustrations became popular in the 15th century, followed by lithography in the 18th century. In the early 19th century, journals became popular for mass circulation and illustration gained new meaning. Soon wood engraving was preferred over steel engraving to incorporate illustrations in the pages. However what was a mere painter's mindscape, evolved to touch more people with the advent of advertising. During the 20th century, many graphic designers were also illustrators of high repute and the art was viewed with great reverence, some considering it greater than graphic design. Many illustrators would even sign their work and many enjoyed great fame. Gustavo Dore was a renowned figure in those times. Today the modern illustrator has with him various new software to assist the design process. Most training institutes also encourage that the ill ustrator uses both traditional and modern techniques to recreate the image in his mind on paper. Today there are many associations that bring together illustrators. These include the Association of Illustrators (AOI), Society of Illustrators and Society of Children's book writers and illustrators. Various awards are also handed out every year to support the efforts of these artists. New media Today illustrations benefit from a range of media. From print media like newspapers, greeting cards, books and magazines where these were commonly used, today the scope is much wider. Technologies allow for these to be used in movies, television shows and video games. With the advent of computers and the Internet, illustrations are also highly popular on web sites. Finally advertising has allowed for illustrations to be used on all its media spanning billboards, print advertising, television advertising and the Internet. Great works of great minds Illustration has been a popular form of art and communication with many great works being produced by great names like Andy Warhol, Roy Lichtenstein, Santiago Martinez Delgado etc. However in the current day scenario, works of two reputed illustrators are illustrated here. 28 year old Vladimir Dubko is one great name to reckon with in this scenario. At a time when many find the world of illustration distressing in the least, he created a niche for himself in fashion illustration, doing what every illustrator could only dream of in Italy. He experimented with diverse disciplines, obtained a grant at Fabrica (Benetton research center for communication) and worked with various young artists from across the world. While most of his work is

Adaptive Project Management Framework Assignment

Adaptive Project Management Framework - Assignment Example This framework is generally used for the projects whose objectives and goals are clearly stated. Basically the framework is an approach that restricted planning for things which are next to impossible. The adaptive project management framework is implemented in project management in order to bring quality business values (Highsmith, 2009, p.167). Moreover, this framework is intended to maximize the business value under specific time and estimated fixed budget. The adaptive project management framework is the structured decision making framework in the face of uncertainty. This framework helps to reduce the uncertainty level of project outcome through quick system monitoring and controlling. As it is based on learning process, it helps to improve the long-term project management outcomes. The study deals with the evaluation of implementing project framework approach in organization. Moreover the study will reveal the obstacles that are faced by organizations while adopting this framew ork. Finally the study ends with the solutions of the problems. Implementation of Adaptive Project Management Framework The project management methodology applied within organizations for the purpose of reconfigure the project management framework. Companies should change the current regulations and policies to successfully execute the adaptive project framework approach that administrate their internal processes.

Evaluate Chaucer’s use of irony in the presentation of Courtly Love. :: Free Essay Writer

Evaluate Chaucer’s use of irony in the presentation of Courtly Love. The term Courtly love had not existed in the fourteenth century. It was only later coined this in Victorian time, although the concept existed when Chaucer was writing. The idea of courtly love is a literary concept that cannot be applied to real life due to what it entails. It was believed that this type of love is the most powerful and is the defining experience of human existence. Chaucer uses this idea in ‘The Merchant’s Tale’, but inappropriately. He shows the ability for there to be courtly love yet it is not fully carried out. In many circumstances he uses it to create humour in the tale by creating ironic situations and behaviours with the characters. This highlights the problems with the relationships of the Characters within the poem. When we are first introduced to January, he is portrayed to be a rich and noble man, which makes him ideal for courtly love. ‘A worthy night, that born was of Pavie, In which he lived in greet prosperitee;’ With this limited knowledge on January, it is possible to see that he is an apt person to be involved in courtly love. This changes, however, as we get to hear more about his personality. He is shown to have followed his ‘bodily delit’ which is not a quality found in a courtly lover. This then presents the reader with the fact that there is something wrong with the idea of January being the courtly lover in the tale. This creates irony as the reader sees that it will be inappropriate from the beginning and that it will not work out. I would argue, that it also enables the audience to take January less seriously as we can see that he is not meant to be a character that we admire. January is interested in getting married and wants to find himself a wife. This is due to the fact that he feels he is getting old and he believes that through marriage he will redeem himself from his licentious past. This also does not fit in with courtly love idea, which is that people will marry because they are in love. January does finally pick a woman and then begins to list the qualities he has found in her: ‘Hir middle small, hire armes longe and sklendre, Hir wise governaunce, hir gentillesse,’ Although January is describing her appearance, he also brings up her personality and mind. This enables the reader to think that this could be courtly love because he does not think of her looks only. By talking about her mind he appears to be seeing her as his equal.

Reveal about the character of Eddie Carbone Essay

Discuss the importance of the stage directions in Arthur Miller’s â€Å"A View from the Bridge† and what they reveal about the character of Eddie Carbone. Arthur Miller’s ‘A View from the Bridge’ is set in and around a workers apartment near Brooklyn Bridge, in an area called Red Hook. The main population is made up of Italian immigrants including the main character, Eddie Carbone and his working class family, around which the story revolve. Eddie works as a longshoreman and is about to take up the task of hosting two illegal immigrants in his house, however he, himself, is the cause of his own downfall and the play is about the events leading to his fatal climax. Almost all the characters speak with Brooklyn style vocabulary and language, however, this does not allow them to reveal their real feelings because their education and vocabulary is limited and Italian men are not very expressive. Another factor is this inexpressiveness is the Sicilian code. The Sicilian code was brought to America by the Italians and is way the Italian community dealt with the law. It involves a strong sense of family tradition so Italians already living in America would accommodate immigrants coming over, like Eddie and the cousins. The man of the house was expected to make all the important decisions and would be respected greatly by his family. For these men actions speak louder than words and so they often found it difficult to show their true emotions. This is one of the main reasons why â€Å"A View from the Bridge† contains very detailed stage directions. Normally, stage directions are used to give the general idea on how the actor or actress is feeling and what he or she has to act out. It also gives any more minor details that future directors or the reader may need to know. The advantage of the detailed stage directions for a director in â€Å"A View from the Bridge† is that he has little to do to influence the characters. On the other hand, the actor can’t add his own ideas to his or her role. Another reason why there are a lot of detailed stage directions could be to pronounce the character’s felling more. Miller was a very precise director and knew exactly what he wanted. That’s why he made his stage directions so detailed, hence limiting the number of changes someone else could make to the play. We get to know the basic plot of the story right at the beginning of the play. Alfieri’s character goes with the comprehensive stage directions as both collaborate to make sure the play is performed and appreciated in the way Miller wanted it to be. Alfieri gives us even more understanding towards Eddie’s character through his monologues and speech. He says that other people had gone through the same situation and had â€Å"sat there as powerless as I, and watched it run its bloody course. † We first get our first glimpse of Eddie almost as soon as the play has begun. â€Å"He is forty – a husky, slightly overweight longshoreman†. We know he is experienced but maybe a little past his prime. Typical longshoremen earned little wages but we see Eddie as hardworking and honest, he has â€Å"a worker’s flat, clean, sparse, and homely†. When we first see Eddie’s niece Catherine she is delighted to see him and Eddie â€Å"is pleased and therefore shy about it;† This gives us another instance where he finds it hard to express himself. Catherine runs â€Å"her hands over her skirt† and shows off her new purchase. Eddie asks her to spin around and calls her â€Å"beautiful† and, she shows off to him and â€Å"turns for him†. Eddie showed just compliment her but he asks â€Å"lemme see in the back†, he’s looking at her in an inappropriate way instead of just complimenting her. These could just be them trying to show their feelings like a loving father and daughter would or it could hint at a more sinister situation. When the news of the cousin’s arrival reaches the Carbones Beatrice is disturbed. She hasn’t made the dinner or got the house into shape. Eddie calms her down but she says â€Å"looking into his eyes† â€Å"I’m worried about you, that’s all I’m worried†. This gives us the impression that she’s worried about Eddie in more ways than just coping with the cousins coming, the relationship between Catherine and Eddie may have been going on some time. When Catherine tells Eddie about her new opportunity to be a stenographer Eddie is immediately disturbed. He wants her to finish school first and doesn’t feel comfortable with the plumbers and sailors that will see her, this is another instance where Eddie may want Catherine to himself not any other men. Eddie finally gives in after Beatrice pressures him and this is the first and only time Eddie cries. He cries like a child has lost a loved one â€Å"for a powerful emotion is on him, a childish one and a knowing fear, and the tears show in his eyes† Straight after this event Catherine comes out with a cigar and matches. She lights it for him. This could be just someone showing they’re thankful or it could be interpreted differently, with a slight phallic twist. The cigar being the phallic object. He says â€Å"Don’t burn yourself. (Just in time she blows out the match. He’s warning her not to hurt herself because of him and we realise that although he may have feelings for Catherine he will not act on them if it affects her in a negative way. Beatrice detects that something and confronts Eddie – â€Å"Who’s mad? †¦ I’m not mad †¦ You’re the one is mad. † As this part of the play continues Eddie glances at his watch anxiously a number of times. He senses that time is running out; Catherine is growing up to fast for him, Beatrice is starting to pressure him and now the cousins (two new Italian men, one single) are about to arrive, Arthur Miller uses this to symbolise that things are moving forward faster than ever before in Eddie’s life. As soon as the cousins arrive we see Eddie start to change rapidly. As the first scene they are in ends Eddie’s â€Å"face is puffed with trouble† Nothing has turned out the way he has planned. Catherine is giving far more attention to Rodolfo than to him and Eddie doesn’t like it. As Catherine is â€Å"enthralled† by Rodolfo’s singing Eddie uses the excuse of immigration officers picking them up. He says later that Rodolfo gives him â€Å"the heeby-jeebies†, and hints that he’s maybe homosexual as he sings and has platinum blonde hair. This is unfair as the cousins have only just arrived and Eddie didn’t like Catherine’s reaction. He has â€Å"a campaign solidified in him† He’s not going to change his mind easily.

Essay about Everyday Use A Mothers Choice - 1067 Words

A Mothers Choice In her short story Everyday Use, author Alice Walker introduces us to a Mother awaiting the visit of her daughter, Dee, who has left her rural upbringing to go away to college. Although we are not told an exact location, the descriptions provided by Miss Walker lead us to believe that the story is set in the very poorest section of the south. Momma narrates this story, and describes to us in her own simple way the dynamics of the family and the conflicts that arise with Dees homecoming. Momma tells us she is uneducated; I never had an education. After second grade, the school was closed. She further describes her rough, rural lifestyle. I can work outside all day, breaking ice to get water for washing...One†¦show more content†¦In her dreams she envisions a mother daughter reunion like ones seen on TV. But she realizes that this will never be; But that is a mistake. Momma seems to understand that Dee has always wanted more, ashamed of her background. Dee wanted nice thin gs ... At sixteen she had a style of her own and knew what style was. The `new Dee that arrives at the doorstep presents many conflicts for Momma. She seems unsure what to make of her, as Dee has changed in many ways, including her name and her manner of dress. It appears that Dee has decided to embrace her African heritage and adopt the mannerisms of that cultural. `What happened to Dee? I wanted to know. `Shes dead Wangero said. `I could not bear it any longer, being named after the people who oppress me. Suddenly what Dee had loathed is now worthy of her attention. Dee takes many pictures of the family, making sure the house is in every one. This confuses momma, since Dee had once told her family that; no matter where we choose to live, she will manage to come see us. But she will never bring her friends. 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This creativityRead MoreAnalysis Of The Poem Early Of The Morning By Li Young Lee1003 Words   |  5 Pagespersonal memories and uses narrative in his poems, frequently touching on themes of family, childhood, and memory, intertwined with Chinese culture. (Poetry Foundation) Peggy Kaganoff, a Publishers Weekly reviewer, describes Lee’s imagery as â€Å"economical yet fluid, and his language is often startling for its brave honesty†. (Poetry Foundation) â€Å"Early in the Morning†, published in Lee’s first book of poems, Rose (1986), is a reflection of childhood, as the speaker observes his mother’s daily ritual of makingRead MoreThe Downfall Of Respect : A Character Comparison957 Words   |  4 Pagescomparison of two stories â€Å"Everyday Use† by Al ice Walker and â€Å"Marriage is a Private Affair† by Chinua Achebe showed difference in settings, but similar character traits of how respect has been lost by main characters ‘Dee’ with her mother and sister, and â€Å"Okeke’ with his son. In story â€Å"Marriage is a Private Affair†, Okeke portrayed his disgust and anger towards his son as a sign of his disapproval of his son’s marriage to his wife who was of a different tribe, and in story â€Å"Everyday Use†, Dee portrays selfishnessRead More The Controversial Issue of Abortion Essay1359 Words   |  6 Pagesviews of â€Å"right to life†. In that particular case, it does not include the right to be given anything, but only the right not to be killed by anybody. Then Thomson goes on about the right to use the mother’s body. In cases of rape, the woman gets pregnant she has not given the unborn person the right to use her body for food and shelter. Another way for a person to be â€Å"uninvited† into someone’s body, is if a woman is voluntarily engaging in intercourse, and due to her bad actions she gets pregnantRead MoreWorking Mothers Essays1626 Words   |  7 Pagesoften come from society’s pressures that a working mother’s career may be more important than her family. 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